SMI Health Media

Increase Patient Recruitment in Clinical Trials

We understand your pain.

We know that difficulties in patient enrollment delay 81% of all clinical trials up to six months, and another five percent even longer. We know that these delays cost billions of dollars and prevent potentially helpful drugs from being cleared. Patient recruitment barriers, including negative perceptions of the pharmaceutical industry and the Food & Drug Administration (FDA), fears of side effects, and the lack of awareness of clinical trials are at the heart of the problem.

But there are two positive signs:

  • The majority (83%) of individuals believe that it is “essential” or “very important” to test new treatments on humans before they're approved for use, and 96% of individuals that have participated in a clinical trial report having a positive experience.2
  • Over 50% of individuals that have participated in a clinical trial did so at the suggestion of their physician, and 92% of clinical trial participants learned about their clinical trail from their physician.3

SMI Health's Point-of-Care Patient Recruitment programs expedite the patient enrollment process and drives awareness about clinical trials. Your trial will receive physician endorsement and bridge the communication gap between physicians and their patients/caregivers.

CROs and study coordinators can leverage branded exam table paper, health panels, Interactive Media and mobile marketing campaigns to:

  • Create awareness amongst physicians and potential participants about a specific trial or trials.
  • Identify potential participants and obtain contact information for those that express interest in participating.
  • Accelerate the clinical trial recruitment and enrollment process.
  • Reduce per-patient recruitment costs for every trial phase.
  • Gain physician endorsement for specific trials.
  • Strategically placed at the point of care.

2 Applied Clinical Trials 12-07 Edition
3 Applied Clinical Trials 12-07 Edition


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50% of clinical trial participants did so at the suggestion of their physician 50% of clinical trial participants did so at the suggestion of their physician

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