SMI Health Media

New Name, Leadership Team for Point-of-Care Marketing Company

Supply Marketing Changes its Name to SMI, Names New Executive Management

King of Prussia, PA - April 3, 2007 - In response to expanding service requests from a rapidly growing client base, SMI, a full-service Point-of-Care Marketing Communications company formerly named Supply Marketing, today announced a new name, logo, and Web site,, and new leadership. Stephen P. Delozier was named president and John Polk was named vice president of operations.

SMI offers clients, including pharmaceutical companies, brand managers, and other advertisers, access to their target audiences by placing exclusive media campaigns in trusted healthcare facilities, including physicians' offices, hospitals, and ancillaries. The company's product line includes branded exam table paper campaigns, educational Health Panels with advertisements, and flat-panel monitors streaming an interactive digital media network. Physicians benefit from receiving free, branded medical supplies and educational information for their patients.

“We are extremely excited to announce this name change and brand evolution, as it will support our new initiatives as a Point-of-Care Marketing leader,” says Mr. Delozier. “Traditional advertising mediums such as television, radio, and print are simply not enough anymore. Advertisers and marketers must find creative ways to reach consumers outside of their homes, as consumers are bombarded with thousands of messages from various mediums. We provide clients this opportunity by exposing their products and brands to consumers, patients, and physicians at the point of medical care.”

The new executives combine extensive experience in healthcare, marketing, and branding. Mr. Delozier brings over 24 years of healthcare experience to SMI, with backgrounds in hospital relations, managed care, business development, sales, marketing, operations, and physician practice management. Mr. Polk has extensive experience in marketing, international sales, and client relations. He also served as a business management consultant to SMI's sister-company, Devon Health Services, Inc.

“Our products help clients reach targeted, captive audiences through multiple touch-points in physicians' offices and other healthcare facilities,” says Mr. Polk. “Clients' brands and products are prominently displayed to drive brand awareness for clients and educate patients. We are very proud to help advertisers, patients, and physicians communicate, and look forward to a successful future with our new brand.”

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