SMI Health Media

The Top 10 Things You Should Know About Point-of-Care Marketing*

You probably know that Point-of-Care educational advertising programs are designed to compliment traditional DTC advertising. You also probably know that Point-of-Care educational advertising programs create positive brand experiences, improve customer loyalty, and increase revenue.

Here are some things you may not know about Point-of-Care educational advertising programs.

According to a recent Harris Interactive Survey…

arrow
10

84% of patients with cancer stated that they are more likely to consider brands promoted at the point-of-care as the best fit for their condition.

 arrow
9

52% of patients that see an ad at the point-of-care take action, including discussing the information with their physician, as opposed to the 29% that take action after seeing an ad on TV/Radio or in a magazine.

 arrow
8

22% of patients suffering from a chronic condition reference materials from the point-of-care materials when talking to their physician about their condition.

 arrow
7

21% of patients who see an advertorial wall display take the brochure home with them.

 arrow
 arrow
6

Patients with cancer think brands promoted at the point-of-care are
best suited for their condition.

 arrow
 arrow
5

28% of patients discussed the point-of-care brochure with their physician.

 arrow
arrow
4

33% of patients discussed the disease state
with their physician.

 arrow
 arrow
3

28% of patients did an online search about the featured product.

 arrow
 arrow
2

31% of patients suffering from a chronic condition discussed the product
or brand of interest with their physician.

 arrow
 arrow
1

Point-of-Care Marketing supports responsible DTC advertising, as patients can immediately consult with physicians about drugs, side effects, etc.

 arrow
 arrow

Interested in learning more about Point-of-Care Marketing?
Request More Information...


Find this information helpful? Others may as well. Share it on:

StumbleUpon Stumble It!  |  Digg!  Digg This!  |  Del.icio.us  Bookmark on Del.icio.us

*Statistics and information cited in recent Harris Interactive Poll
presented at 2007 DTC Conference

© 2017 SMI Health Media, Inc. About Us Contact News & Events Client Support Sitemap